Future of Media:
Drones, AR/VR, Greening of Production & Filming Processes
2,000 participants were surveyed in Canada and the brain activity of 112 others was studied using electroencephalograms. The results showed the average human attention span has fallen from 12 seconds in 2000, or around the time the mobile revolution began, to eight seconds. Goldfish, meanwhile, are believed to have an attention span of nine seconds. Emergence of second and third screens and gamification provide potential to go beyond traditional forms of media and hold user attention better.
(a) How can we cater to short attention spans with new forms of media, making it greener, interactive and more engaging at the same time?
(b) Enhancing AR/VR experiences